Flyers, also known as handbills, can be an effective low-cost way to advertise a business. Many companies use flyers to target customers in a particular neighborhood with advertising that is localized and time limited, such as a discount on pizza delivery or to announce the launch of a new lawn care company.
Why Advertise Using Flyers?
Flyer printing is economical and can be a good way to make the most of a tight advertising budget. Many companies, particularly small service-based businesses have found that flyers are a great way to elicit both new customers and entice loyalty from existing clients. Flyers can be handed out door-to-door, placed on vehicle windshields or posted on local bulletin boards.
Business Flyer Design Considerations
Most word processing programs and basic computer design software includes templates for flyer design that allows users to develop their own customized business flyer. There are also a number on websites that allow users to experiment with different flyer designs. These simple programs let businesses add images such as company logos and photographs to a flyer. Once the design is completed, the digital file is saved and sent to the printer.
When designing a business flyer it is important to clearly identify the company and brand as well as the contact information for the business. If the flyer is being used to promote a sale or special offer be sure to include the exact details including the effective dates of the promotion along with any exclusions. Remember that flyers are meant to be read quickly so avoid using small print, and be sure to proofread all the text to prevent embarrassing typos that can hurt the image of a business.
Using colored paper can be a great way to make a flyer stand out and attract attention without the additional expense of full color printing. Other flyer options include placing tearaway strips at the bottom or sides of the flyer that include the name of the business along with an email address or phone number. While most flyers are designed to be printed on standard letter-sized paper, using a custom sized paper can be another creative way to make a flyer stand out.
How To Order Flyer Printing
Flyer printing is available through most commercial printing services including both local and web-based printers. The price per flyer generally decreases as the size of the order increases because a large portion of the price is based on setup charges. Unless otherwise specified, the total cost of flyer printing will include the paper as well as any delivery expenses.
Most commercial printers offer flyer design services but to save on costs customers who design their own flyers can provide their printer with a digital file of their design. If the flyer is meant to be posted outdoors the printing company may recommend the use of waterproof ink on heavy paper stock to prevent the flyer from deteriorating quickly in the weather.