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| Catalog Printing |
If you are considering using catalog printing to promote your products and services, knowing what is involved in catalog printing will help you to be better prepared. Without a plan, catalog printing can be so exhausting that you may never get started. Follow the steps below to make your catalog printing project go smoothly, and be a success!
Know your Audience
The important decisions can be more easily made when you understand your audience and who your potential readers may be. You should already know whether you are going to market products to other businesses or market to consumers. Choosing the style involves first knowing your audience so that each design element can be tailored to their needs and motivations. Next, be sure your company has a strong brand image, and design your catalog to match your branding. Consumers should be able to glance at your printed catalog, and know who you are, and what you are selling.
Graphic Design
It’s always a good idea to hire a graphic designer with experience in catalog design. You should be sure to tell your designer who your audience is, and explain your branding strategy so that the designer can produce catalog printing that will meet your expectations. Consulting with a designer ahead of time will increase your chances of having your catalog ready to deliver by the deadline. The entire process could take several months when you consider how long it takes to do photography, design, printing, and mailing.
Catalog Printing
Find a reputable online printing company since they can offer the highest quality at the lowest possible costs. Make sure that they can print the type of catalog printing that you need. Another consideration: when you are choosing a catalog printing company, select one that can mail or ship directly from their warehouse to addresses from a list you provide.
The key to a smooth catalog printing process is simply sitting down and developing/following a plan. Being prepared will help you to avoid the major catalog printing pitfalls.
Know your Audience
The important decisions can be more easily made when you understand your audience and who your potential readers may be. You should already know whether you are going to market products to other businesses or market to consumers. Choosing the style involves first knowing your audience so that each design element can be tailored to their needs and motivations. Next, be sure your company has a strong brand image, and design your catalog to match your branding. Consumers should be able to glance at your printed catalog, and know who you are, and what you are selling.
Graphic Design
It’s always a good idea to hire a graphic designer with experience in catalog design. You should be sure to tell your designer who your audience is, and explain your branding strategy so that the designer can produce catalog printing that will meet your expectations. Consulting with a designer ahead of time will increase your chances of having your catalog ready to deliver by the deadline. The entire process could take several months when you consider how long it takes to do photography, design, printing, and mailing.
Catalog Printing
Find a reputable online printing company since they can offer the highest quality at the lowest possible costs. Make sure that they can print the type of catalog printing that you need. Another consideration: when you are choosing a catalog printing company, select one that can mail or ship directly from their warehouse to addresses from a list you provide.
The key to a smooth catalog printing process is simply sitting down and developing/following a plan. Being prepared will help you to avoid the major catalog printing pitfalls.
